Smilegate brings CROSSFIRE to IEM Expo 2017

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Smilegate Entertainment, the developer behind the FPS game CROSSFIRE, recently announced the participation of its main title at the IEM Expo during the Intel® Extreme Masters World Championship 2017. The CROSSFIRE tournament will take place on Saturday, March 4, 2017, during the second weekend of the fifth installment of the IEM World Championship. The IEM Expo will be held from March 3-5, 2017 at the International Convention Center (ICC), adjacent to the Spodek Arena in Katowice, Poland. All weekend long, the IEM Expo will feature free-to-play zones, meet-and-greets with well-known influencers, concerts, raffles, with the CROSSFIRE tournament on Saturday.

We are truly excited to team up with ESL once again after last year’s tournament in Manila.

Sponsored by Intel and hosted by ESL, the world’s largest esports company, IEM is the longest running global pro gaming tour in the world. Season 11 of IEM made stops in China, the United States, and South Korea and will conclude with the World Championship in Katowice, Poland, which will span two weekends and award over $600,000 in prizing. IEM Katowice is one of the most celebrated esports events, with 113,000 onsite visitors and a peak concurrent viewership of 2 million in 2016.

Discussions about taking part in the IEM Expo began last October in Manila, Philippines, where Smilegate and ESL hosted  the CROSSFIRE STARS (CFS) Invitational Manila. Considering CROSSFIRE’s potential as a global esports title, ESL expressed its desire in continuously cooperating with Smilegate to develop its esports ecosystem.

“We are truly excited to team up with ESL once again after last year’s tournament in Manila. Expanding CROSSFIRE’s global coverage is essential for the growth of CROSSFIRE and we rest assured that ESL will be the right partner,” said Brady Yeo, esports manager at Smilegate.

Smilegate has been expanding its international tournaments by hosting invitationals in addition to the major championship CFS Grand Finals. Smilegate also launched the pro league brand CROSSFIRE ELITE LEAGUE (CFEL) in several countries. With its participation at IEM Expo, CROSSFIRE seeks to broaden its international scope and continue development as an esports title.

More information will be announced through the official CROSSFIRE esports website (www.crossfirestars.com).

General admission to IEM Katowice 2017 is free of charge and early admission tickets are on sale now.